Google has added ‘Query groups,’ a new Search Console Insights feature that automatically organizes similar search queries under shared user intent. According to Google, the feature addresses the problem of seeing multiple variations of the same question or topic in performance reports.

In Google’s example, a single user query like “how to make guacamole dip” can appear in many variations such as “recipe for guacamole dip,” “guac dip recipe,” or “easy guacamole dip recipe.” While these look different, they reflect the same intent. Query groups combine these similar queries into one set. According to Google aims to allow site owners to see the main topic driving clicks without manually sorting through repeated versions.

How Query groups work

Google explains that the new Queries leading to a site card in Search Console Insights will now include a summary of grouped data. Each group shows total clicks for all related queries, giving users a quick snapshot of the overall group’s performance.

A query list appears below each group, showing the individual searches that belong to it, arranged by click volume. The top query in each group is the one that brings in the most clicks. Users can click any group to open the performance report for a detailed breakdown of all included queries. The report also organizes groups into three main categories:

• Top: The groups with the highest total click volume.
• Trending up: Groups that saw a significant increase in clicks compared to the previous period.
• Trending down: Groups that experienced a drop in click activity.

Google says the groups are generated using AI and may evolve as new search patterns appear. However, the company adds that these changes do not influence search rankings.

Who will have access?

Query groups will gradually roll out over the coming weeks. They will be available only to Search Console properties with large query volumes since grouping is less useful for websites with limited data.

The update extends Google’s effort to enhance how performance data is presented in Search Console Insights.

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