Google has added ‘Query groups,’ a new Search Console Insights feature that automatically organizes similar search queries under shared user intent. According to Google, the feature addresses the problem of seeing multiple variations of the same question or topic in performance reports.

In Google’s example, a single user query like “how to make guacamole dip” can appear in many variations such as “recipe for guacamole dip,” “guac dip recipe,” or “easy guacamole dip recipe.” While these look different, they reflect the same intent. Query groups combine these similar queries into one set. According to Google aims to allow site owners to see the main topic driving clicks without manually sorting through repeated versions.

How Query groups work

Google explains that the new Queries leading to a site card in Search Console Insights will now include a summary of grouped data. Each group shows total clicks for all related queries, giving users a quick snapshot of the overall group’s performance.

A query list appears below each group, showing the individual searches that belong to it, arranged by click volume. The top query in each group is the one that brings in the most clicks. Users can click any group to open the performance report for a detailed breakdown of all included queries. The report also organizes groups into three main categories:

  • Top: The groups with the highest total click volume.
  • Trending up: Groups that saw a significant increase in clicks compared to the previous period.
  • Trending down: Groups that experienced a drop in click activity.

Google says the groups are generated using AI and may evolve as new search patterns appear. However, the company adds that these changes do not influence search rankings.

Who will have access?

Query groups will gradually roll out over the coming weeks. They will be available only to Search Console properties with large query volumes since grouping is less useful for websites with limited data.

The update extends Google’s effort to enhance how performance data is presented in Search Console Insights.

‍

Get Smarter at Marketing
The Keyword weekly update → your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
Google

‍

01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.