Google has rolled out its first fully AI-generated advertisement using its Veo 3 platform and other AI tools. The ad, which begins airing on television today, shows a cartoon-style turkey using Google’s AI Mode to plan a vacation away from its farm before Thanksgiving. According to the company, the spot will also appear in movie theaters and on social and digital platforms starting Saturday. A follow-up ad with a Christmas theme is set to air later.

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It follows recent campaigns from other companies using generative AI for video ads, including online betting platform Kalshi, which aired a Veo 3-generated 30-second spot during the NBA Finals for roughly $2,000.

How the ad was created

Google’s Creative Lab developed the concept based on seasonal nostalgia and the animated holiday specials that many viewers remember from childhood. Robert Wong, co-founder and VP at Google Creative Lab, told The Wall Street Journal that the ad does not carry a label identifying it as AI-generated. He said that while marketers often focus on using AI to show innovation, consumers generally do not care if AI was involved.

Generative AI tools like Veo 3 are now being used to draft early versions of ads. Google then refines these drafts with human directors, actors, and producers before releasing the final version.

Part of a broader AI marketing campaign

Generative video AI tools are increasingly used across industries. Google is using AI video to explain and highlight its AI search features, positioning the ad as part of its “Just Ask Google” campaign to show AI as part of the core search experience. However, it faces competition from tools like OpenAI’s Sora, which can turn text prompts into video. Companies such as Runway, Meta, and Synthesia also offer AI video tools for brands and creators.

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