Google has announced two updates to its Performance Max (PMax) advertising campaigns. According to the company, advertisers in the U.S. running PMax store goal campaigns can now reach drivers directly on Waze through “Promoted Places in Navigation” pins.

This means businesses using PMax for objectives such as store visits, Store Sales, or Local Actions can now have their locations appear on Waze while drivers navigate, without creating new campaigns. Google said that no additional setup is required, as PMax will automatically use existing campaign assets to optimize delivery for relevant store-related conversions.

The update currently applies to advertisers in the U.S., but Google said it plans to expand Waze inventory to more markets in 2026.

New channel reporting for Performance Max campaigns

Google has also introduced channel performance reporting for all Performance Max campaigns, allowing advertisers to see where their ads are appearing across Google’s network.
With this new report, marketers can now track the contribution of each channel, such as Search, YouTube, Display, Discover, and Maps, within a single PMax campaign.
According to Google, advertisers will soon be able to view specific performance data for search partners and access the same report through manager accounts (MCC) in the coming weeks.

These updates build on Google’s earlier September enhancements to Performance Max, which introduced bulk reporting, segmentation options, and download capabilities. 

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