Google adds selfie-based virtual try-on for U.S. shoppers
The company continues to scale its virtual try-on as AI drives online apparel retail
Google has updated its virtual try-on tool, giving U.S. shoppers a new option. Previously, using the tool required a full-body photo. Now, users can upload a selfie. The company says its Gemini 2.5 Flash Image model, known as Nano Banana, generates a full-body digital version from that single selfie. Once the digital version is created, shoppers can virtually try on clothing items across Google Shopping, Search, and Google Images.
How the new selfie-based virtual try-on works
To use the tool, users upload a selfie at g.co/shop/tryon and select their usual clothing size. The system then produces multiple images with a studio-like appearance. Shoppers can choose one image as their default try-on photo and begin exploring clothing virtually. Google notes that users still have the option to use full-body photos or a range of models with different body types.
Background on Google’s virtual try-on
Google first introduced its virtual try-on feature in June 2023, using generative AI to display clothing on a wide selection of real models. Since then, the company has expanded the tool, adding new capabilities and extending its availability to more markets. The update aligns with broader efforts to integrate AI into fashion discovery, allowing shoppers to see clothing items on digital representations of themselves.
Google also maintains an experimental AI try-on tool called Doppl. The company recently added a shoppable fashion discovery feed to Doppl, offering another way for users to explore clothing items digitally.
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