Google Ads is adding a new video creation feature to its Demand Gen campaigns, Search Engine Land reports. The feature automatically builds short branded videos using advertisers’ existing image and text assets, generating them in different orientations such as vertical, square, and horizontal.

According to a notice sent to advertisers, “Demand Gen is rolling out a new asset optimization that will use your image and text assets to create videos in all aspect ratios for any image-only ad groups.” The company claims that these videos will “extend the reach of Demand Gen campaigns by creating assets for more channels and aspect ratios,” offering more visibility across YouTube, Discover, and Gmail placements.

However, this update will be automatically enabled for all existing single-image ads created before August 27, 2025. Advertisers who prefer to retain control can opt out before the videos start serving after October 31, 2025.

How the new tool works

The system pulls from existing ad materials such as product images and text headlines to automatically create video versions that fit various aspect ratios or layouts. Advertisers can review, edit, or opt out of the auto-generated videos directly in their Google Ads accounts or by contacting their account representatives.

As video continues to play a central role in performance marketing, Google is ramping up its efforts to automate creative production within its ad ecosystem. A similar update in February automatically shortened existing video ads for Demand Gen campaigns.

‍