Google is rolling out new Demand Gen features ahead of the holiday season, expanding the format with new AI image and video tools. According to Google, Demand Gen and app campaigns will now support AI image enhancements that create new variations from a single asset. Advertisers can create additional versions of their images using Google AI. This means an image uploaded once can appear in several visual formats. Variations can include text overlays or new aspect ratios.

Video enhancement tools that generate new cuts

Google is also rolling out video enhancement options that automatically create different video versions. The company notes that these may include vertical crops or shorter edits. These tools create variations of existing videos, allowing advertisers to run the same asset across YouTube and other surfaces with different screen orientations. When advertisers upload a video, Google produces different versions, and the advertiser decides whether to use them.

A/B Experiments for creatives, audiences, and product feeds

Another addition is the rollout of Asset Uplift A/B Experiments within the Experiments section of Google Ads. Advertisers can test variations of image and video assets to determine which versions perform better. These tests can also be expanded to audiences, product feeds, and bid strategies.

Pathmatics integration for cross-platform creatives

Google is enabling Pathmatics integration inside Demand Gen. This allows advertisers to import top-performing images and videos from other platforms into Demand Gen.

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