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Kole Ogundipe
Founder, The Keyword
Kole Ogundipe is the Founder and Editor of The Keyword, a weekly newsletter covering digital marketing news for advertising professionals. It reaches roughly 7,400 subscribers by email, and a further 200,000 through its LinkedIn edition.
Kole has worked in digital advertising since 2014, both agency-side and as a consultant. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other platforms for companies spending up to $500,000+ per month.
Kole is also the Founder of Wilow, an advertising analytics platform that helps marketing leaders visualize ad performance and spending. He consults independently as an AI marketing engineer at www.tripledouble.marketing, and publishes some of his tooling on GitHub.
Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends. Originally from the UK, he previously lived in New York and now works on UTC-5.
Kole has worked in digital advertising since 2014, both agency-side and as a consultant. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other platforms for companies spending up to $500,000+ per month.
Kole is also the Founder of Wilow, an advertising analytics platform that helps marketing leaders visualize ad performance and spending. He consults independently as an AI marketing engineer at www.tripledouble.marketing, and publishes some of his tooling on GitHub.
Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends. Originally from the UK, he previously lived in New York and now works on UTC-5.
