Purviikaa Srinivasan is a Digital Strategist and SEMrush Ambassador specialising in the intersection of SEO, digital merchandising, and evolving e-commerce trends. With a background in the McKinsey Forward and Inside LVMH programs, she focuses on bridging the gap between traditional marketing and AI-driven discovery. Purviikaa specifically tracks how platforms like Shopify and geo-focused SEO are shifting toward Agentic Commerce (B2A).