Google rolls out channel-level reporting in Performance Max campaigns

Google Ads is rolling out new channel-level reporting in Performance Max. According to Google, the new Channel performance page is designed to break down how campaigns perform across various channels.

The goal is to enable advertisers to understand "which channels are engaging customers and how they’re contributing to your conversion goals." Google claims the update will show what kinds of ad formats are working best, and where they’re performing.

Advertisers can now see results across various channels, including Search, YouTube, Display, Discover, Gmail, Maps, and Search partners. The new channel-level reporting will roll out in open beta in the coming weeks.

Granular data breakdown and downloadable tables

Advertisers can explore visual summaries to understand how each channel contributes to conversion goals on the new reporting page. There’s a detailed table view showing impressions, clicks, conversions, cost, and more—by channel. Advertisers can also download and share the data.

Search terms and asset reporting

Google is also rolling out search terms reporting in Performance Max. This means advertisers can now see what users are searching for before clicking their ads. That brings it closer to the level of visibility advertisers get in Standard Shopping or regular Search campaigns.

Google is also adding asset reporting. Advertisers can now view key metrics like clicks, cost, impressions, and conversion value per cost for individual assets. With this update, they can adjust their creatives based on performance. For instance, tweaking text assets to align with top-performing search terms.

New channel diagnostics update

Google is also bringing Diagnostics into Performance Max at the channel level. According to the company, this will help advertisers identify whether a specific channel isn’t delivering due to setup issues or other blockers.

For example, if Display placements are underperforming, the diagnostics tool could surface insights for improvement. Google also recommends trying the Final URL Expansion feature, which uses AI to find more relevant landing pages based on user intent.

Visualizations and metrics extend to Search and Display

Lastly, Google is expanding its new interactive visualizations to Search and Display campaigns. These visual dashboards now include more metrics like impressions, clicks, and cost. Google claims the update will offer a clear snapshot of what’s driving campaign performance.

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