Google has added new AI creative tools in Asset Studio. The tools are part of Google's AI-powered advertising updates announced at its “Think Week” event in New York. The company said these tools are aimed to support the holiday shopping season.

AI image generation using text prompts 

Google AI can now turn a basic product shot into a lifestyle image. Brands can upload a product photo, describe a scene, and Google AI will generate new visuals based on the prompt. Advertisers can also create videos using text, images, and logos within Asset Studio.

For example, in Google’s demo, the company uploaded a jacket photo and used the prompt, “a young man walking in the park.” The AI-generated visuals of a model wearing the jacket in the described setting.

Video creation from text and images

The update also introduces video generation directly inside Asset Studio. With only a few images, text descriptions, and a logo, Google AI can create short, dynamic video ads.

Upgrades to Ad Preview and collaboration tools

Google has also improved the Ad Preview experience. Advertisers can now see how campaigns will appear across multiple formats and channels before publishing. The update also allows any image, video, or text asset in Asset Studio to be turned into a shareable link.

Bulk image editing and brand-specific styles

Google said advertisers can also make changes in bulk. This allows a brand to move entire product catalogs into new settings or add new elements across images at once. Another option is to upload “style reference” visuals so the AI generates new images in line with a brand’s established look.

Expanding omnichannel and shoppable ad formats

Apart from the creative tools, Google has also introduced updates to Demand Gen and YouTube ads. Demand Gen campaigns can now optimize for total sales across online, in-app, and in-store channels. Brands can also highlight nearby promotions through local offers.

On YouTube, masthead ads are now shoppable. Advertisers can feature specific products in the top placement of YouTube’s homepage, linking directly to sales objectives.

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