Google has expanded its AI-powered virtual try-on feature to all U.S. shoppers. The tool was previously limited to users in Google Labs. Now, the feature is integrated into Search.

Google’s try-on feature allows users to try on clothing virtually using a photo of themselves. When users search for clothes on Google Search, certain listings will show a “Try it on” icon. Once selected, the feature asks users to upload a full-body photo. Google’s AI then renders the outfit on the person in the image, shaping the clothing around their body and adapting it to their size.

The goal is to help shoppers get a better idea of how a garment might actually look on them before they buy. To use the tool, users can tap on an apparel listing with the Try-on tag. After uploading a photo, the system places the chosen clothing onto the user's body. Users can save these images or share them with others if they choose.

This update brings Try-on to more surfaces. It now works across Google’s Shopping Graph, appearing on Search, Google Shopping, and Google Images.

Google adds price alerts with more shopping control

Google is also updating its price alerts. With this new version, users in the U.S. can now set a price alert based on their preferred size, color, and budget. Instead of just tracking when a product drops in price, users can now tell Google the exact conditions that matter to them.

Once a product hits the specified price range, they’ll receive a notification. This could make the feature more targeted, especially for users waiting for a specific variation of an item to go on sale.

To activate this, users tap “Track price” under a product listing and then customize their preferences. These alerts are synced across devices and tied to the user’s Google account.

AI Mode feature will offer shoppable inspiration soon

The company also announced that AI Mode will begin supporting “shoppable outfit and room inspiration” starting this fall. The feature will use image generation to create outfit ideas or interior design mockups, then match those visual styles with real product listings that users can shop from.

For example, users might ask to see “a minimalist summer look” or “a cozy living room style,” and Google’s AI will generate an image and link to similar items available online. Google says this will create a new kind of shopping experience that’s less about keywords and more about visual exploration.

This addition follows the launch of Doppl, an experimental app Google introduced in June. Doppl uses AI to help users visualize clothing combinations and styles on themselves. 

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