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Google admits to shortcomings in AI Overviews after strange examples are shared

Google responds to search leak, confirms authenticity

TikTok denies that it is preparing a separate version of the algorithm for the U.S.

Google to buy Hubspot rumors continue

PayPal plans to build an ad business - poaches Uber executive

Canva enables direct ad creation processes Google, Meta, and Amazon

business

Search

Featured

Perplexity can create Wikipedia-style content (which ranks on Google )

Perplexity says Pages is "your new tool for easily transforming research into visually stunning, comprehensive content".


Meaning, instead of only chat-based replies, Perplexity can create entire Wikipedia-style web pages, with images, citations, and sections.

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User's themselves are unable to directly edit the text, and need to rewrite the prompt to modify.

The pages could impact organic search results because some pages are already ranking in the organic search results in some instances.

Social

june 3

Instagram said to stop using engagements hacks - then removed the video

The official Instagram Creator's account discouraged content creators from asking the audience to take actions specifically designed to boost reach with the algorithm.

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Instagram: "If we believe your content explicitly asks for engagement through shares, comments, tags, or other actions, then we won’t recommend it. An example of this is asking people to comment with a specific word, number, or emoji.”

Instead the recommendation was to "inspire" people engage naturally in discussions. This advice caused a stir among users as the call-to-action is commonplace which led to the video post being removed from the channel.

business

Search

Featured

Perplexity can create Wikipedia-style content (which ranks on Google )

Perplexity says Pages is "your new tool for easily transforming research into visually stunning, comprehensive content".


Meaning, instead of only chat-based replies, Perplexity can create entire Wikipedia-style web pages, with images, citations, and sections.

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User's themselves are unable to directly edit the text, and need to rewrite the prompt to modify.

The pages could impact organic search results because some pages are already ranking in the organic search results in some instances.

Search

june 1

Google admits to shortcomings in AI Overviews

Despite facing criticism for inaccuracies and some bizarre results, Google is determined to refine the AI system with user feedback.

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One key product update Google made is limiting user-generated content in responses that could offer misleading advice. Google pays for access to Reddit's data to train its models, but we have seen that presenting user's opinion as a fact can lead to misguided answers.

Google remains bullish on AI Overviews claiming one in 7 million queries violated their content policies.

insights

Facebook has 40 million daily 'young adult' users in the U.S. and Canada - the highest in 3 years

Social

may 31

TikTok is not* preparing US copy of app's core algorithm

A Reuters report claimed TikTok engineers are cloning its recommendation algorithm to operate independently from ByteDance. However, TikTok tweeted the report was "misleading and factually inaccurate."

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Spokesperson Michael Hughes denied any code splitting, stating it's "100 per cent false" and reaffirmed the company's commitment to U.S. data security through initiatives like "Project Texas."


A U.S. appeals court will hear challenges over the potential TikTok ban in September.

Social

may 31

Instagram shows creators how to upload longer videos

The creator team at Instagram created a guide on how to post Reels over 90 seconds long. But those videos won't be eligible to appear in the Explore or Reels tab, which will limit potential distribution.

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Search

may 31

Google competitor, Brave, moves search ads out of beta

Brave Search is the default search engine in the Brave browser, which has over 65 million monthly active users. Brave positions itself as the privacy-preserving way to search online.

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The Brave Founder is Brendan Eich, who is known for creating JavaScript and launching Mozilla.

Search

may 30

Google responds to search leak, confirms authenticity

32 hours after the leak, Google indicated that the documents are real but added that there is missing context as to what the document is used for and warned against trying to make assumptions.

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Despite this, the documents at least show what Google considers important enough to monitor and have the potential to impact rankings - giving SEO professionals more insight on areas to test.


Google said they will not offer more clarification to avoid spammers using the information to manipulate search rankings.

insights

Amazon’s $42 billion ad revenue represents 13.9% of the digital ad market, with the potential to overtake Meta before the end of the decade.

Retail Media

may 29

PayPal Ads is coming soon

PayPal is opening up its first-party data to advertising partners. PayPal has 400 million active accounts and $6 trillion in digital commerce is processed by PayPal each year. The goal of PayPal Ads is to enable merchants to sell more products and services through targeted ads.

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The executive who helped scale Uber's developing ad business, Mark Grether, has joined the payments company to push the initiative forward.


This is part of an emerging trend. Earlier this year, London-based payments company, Revolut, said they were exploring selling media space and data to advertisers.

Search

may 29

An SEO professional has published 2,500 pages of API documentation from Google's Search division. Some of the main discoveries contradict public statements given by Google employees.

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Our takeaways:


  • Google stores domain registration details which could be used for sandboxing new websites or domains that change ownership.


  • The search engine uses several date signals to monitor content freshness.


  • Websites with over 50% video content are tagged as "video-focused" and subject to different ranking criteria. Personal websites are also treated differently.


  • Google has ranking “boosts” related to quality, images, and navigation usage.Google has a feature called “siteAuthority”, even though it has denied using website authority in the past.

Social

may 28

Instagram prioritizes send rate over watch time, likes, and comments

Adam Mosseri said in a recent Q&A that send rate - how often the video is shared in a message to another user - is more important than watch time, comments, and likes.

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Instagram rewards high with additional reach because the app wants to promote content that help build conversations and connections between users.

Listen in: How will Ai agents revolutionize marketing?

Kipp & Kieran, marketing execs at Hubspot, discuss what organizations should be doing today to prepare for the disruption that Ai is already creating in search, content creation and customer experience.

AI

may 28

OpenAI continues content licensing spree

OpenAI has signed a $250M+ deal with News Corp, owner of the Wall Street Journal, to license its articles for AI training and answering user questions. This partnership, among the largest in AI news licensing, adds to OpenAI's list of publisher partners which includes The Financial Times.

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Search

may 28

Google's new AI search feature is criticized for providing inaccurate and strange responses

One response about using glue in a pizza recipe has been widely shared. It seems that Google’s AI system was referencing a joke in a Reddit thread in their answer. Google insists that the product was working well overall.

Social

may 28

Meta adds new Instagram ad placement

More ads are being squeezed into Instagram. When a user selects a profile and watches their Reels ads will start showing between different videos.

To opt in or out, head to the 'Stories and Reels' section of the manual placements section in Ads Manager.

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