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Target teams up with Shopify to supercharge its marketplace as Big Retail looks to small biz for growth

Target teams up with Shopify to supercharge its marketplace as Big Retail looks to small biz for growth

Nia Warfield / Tuesday, June 25, 2024

Nia Warfield / Tuesday, June 25, 2024

(Brandon Bell/Getty Images)
(Brandon Bell/Getty Images)
(Brandon Bell/Getty Images)

Brief

Brief


  • Adding to cart… Select ShopifySHOP $64.86 (0.12%) merchants yesterday became eligible to join Target’sTGT $145.85 (-0.63%) exclusive third-party marketplace.

  • Plus, working on an invite-only basis. Now Target can connect with cos selling products through Shopify’s extensive network of millions of merchants.

  • Missed: Target’s total sales have fallen in three of the past four quarters.


  • Adding to cart… Select ShopifySHOP $64.86 (0.12%) merchants yesterday became eligible to join Target’sTGT $145.85 (-0.63%) exclusive third-party marketplace.

  • Plus, working on an invite-only basis. Now Target can connect with cos selling products through Shopify’s extensive network of millions of merchants.

  • Missed: Target’s total sales have fallen in three of the past four quarters.


  • Adding to cart… Select ShopifySHOP $64.86 (0.12%) merchants yesterday became eligible to join Target’sTGT $145.85 (-0.63%) exclusive third-party marketplace.

  • Plus, working on an invite-only basis. Now Target can connect with cos selling products through Shopify’s extensive network of millions of merchants.

  • Missed: Target’s total sales have fallen in three of the past four quarters.

Plus perks: Target Plus lets customers shop on a familiar site and offers perks like free shipping on some orders and free returns.

Plus perks: Target Plus lets customers shop on a familiar site and offers perks like free shipping on some orders and free returns.

Plus perks: Target Plus lets customers shop on a familiar site and offers perks like free shipping on some orders and free returns.

Race to the marketplace… Amazon dominates global retail. With nearly 2M active sellers, the Zon made up 80% of marketplace sales last year. FYI: more than 60% of Amazon-store sales involve independent sellers. But rivals are stocking up. As of last fall, WalmartWMT $68.27 (1.26%) Marketplace had more than doubled in size over the preceding year and a half, reaching 100K+ active sellers. It’s also opened to merchants based in China, Canada, Japan, and the UK. On the newcomer front, TikTok Shop doubled its US merchant base last year, topping 500K+ vendors.

Race to the marketplace… Amazon dominates global retail. With nearly 2M active sellers, the Zon made up 80% of marketplace sales last year. FYI: more than 60% of Amazon-store sales involve independent sellers. But rivals are stocking up. As of last fall, WalmartWMT $68.27 (1.26%) Marketplace had more than doubled in size over the preceding year and a half, reaching 100K+ active sellers. It’s also opened to merchants based in China, Canada, Japan, and the UK. On the newcomer front, TikTok Shop doubled its US merchant base last year, topping 500K+ vendors.

Race to the marketplace… Amazon dominates global retail. With nearly 2M active sellers, the Zon made up 80% of marketplace sales last year. FYI: more than 60% of Amazon-store sales involve independent sellers. But rivals are stocking up. As of last fall, WalmartWMT $68.27 (1.26%) Marketplace had more than doubled in size over the preceding year and a half, reaching 100K+ active sellers. It’s also opened to merchants based in China, Canada, Japan, and the UK. On the newcomer front, TikTok Shop doubled its US merchant base last year, topping 500K+ vendors.

Free-for-all: Some shoppers have grown skeptical of the mega marketplaces offered by Amazon and Walmart, pointing to a flood of knockoff products.

Free-for-all: Some shoppers have grown skeptical of the mega marketplaces offered by Amazon and Walmart, pointing to a flood of knockoff products.

Free-for-all: Some shoppers have grown skeptical of the mega marketplaces offered by Amazon and Walmart, pointing to a flood of knockoff products.

Free-for-all: Some shoppers have grown skeptical of the mega marketplaces offered by Amazon and Walmart, pointing to a flood of knockoff products.

Free-for-all: Some shoppers have grown skeptical of the mega marketplaces offered by Amazon and Walmart, pointing to a flood of knockoff products.

Free-for-all: Some shoppers have grown skeptical of the mega marketplaces offered by Amazon and Walmart, pointing to a flood of knockoff products.

There’s power in numbers… Marketplaces like Target Plus let retailers grow their listed inventory without spending as much of their own $$ (think: paying for products, warehousing, shipping costs). Meantime, they can help sellers reach a bigger audience. US ecommerce sales made through marketplaces are forecast to make up more than a third of retail sales by 2027.

There’s power in numbers… Marketplaces like Target Plus let retailers grow their listed inventory without spending as much of their own $$ (think: paying for products, warehousing, shipping costs). Meantime, they can help sellers reach a bigger audience. US ecommerce sales made through marketplaces are forecast to make up more than a third of retail sales by 2027.

There’s power in numbers… Marketplaces like Target Plus let retailers grow their listed inventory without spending as much of their own $$ (think: paying for products, warehousing, shipping costs). Meantime, they can help sellers reach a bigger audience. US ecommerce sales made through marketplaces are forecast to make up more than a third of retail sales by 2027.

Meantime, they can help sellers reach a bigger audience. US ecommerce sales made through marketplaces are forecast to make up more than a third of retail sales by 2027.

Meantime, they can help sellers reach a bigger audience. US ecommerce sales made through marketplaces are forecast to make up more than a third of retail sales by 2027.

Meantime, they can help sellers reach a bigger audience. US ecommerce sales made through marketplaces are forecast to make up more than a third of retail sales by 2027.

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