A recent study by Rich Sanger and Laurence O'Toole found that Google's AI Overviews show a 46.3% overlap with top search results. 

The study analyzed 2,358 queries and 21.1% (2,358 queries) generated AI summaries with each including an average of 8.9 clickable links.

Previously, a January 2024 study by Authoritas highlighted a lower correlation rate, with only 4.5% of AI Overviews links matching top organic results. In March, it saw a 20.1% increase in generative URLs, averaging 10.75 links, while by August, it increased to 42.2% with 9.52 links. 

The new findings show a significant increase, indicating that Google's AI Overviews are closely aligned with traditional search outcomes. 

Result for the most frequently linked sites

Among the most frequent URLs linked to AI summaries, YouTube leads with 6.47% of the links. This figure includes 3.88% from the main YouTube website and 2.59% from its mobile version. Wikipedia follows closely with 3.76%, while sites like Southern Living had 1.53% of links.

Result when query types are combined

The data showed that 67.3% of links in AI Overviews appeared in traditional search results across direct, related, and reformulated queries. 

The study also found that when combining related queries with direct match queries, 60.4% of the top search results included links from both types of queries.

Get Smarter at Marketing
The Keyword weekly update → your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
Google
01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.