Meta pushes Google Analytics integration for ad tracking
Advertisers can combine Google Analytics with Meta’s data to get a comprehensive campaign performance data
Meta is prompting advertisers to link their Google Analytics data with its platform. Some ad account managers are now seeing a pop-up message in Ads Manager inviting them to integrate Google Analytics with their Meta Ads account.
According to Meta, this integration is designed to improve campaign performance. The process of linking accounts is managed through Meta Events Manager. Once connected, Meta’s system can use aggregated data from Google Analytics to gain more context about web traffic.
Samantha Noble shares a screenshot of Meta’s notification on LinkedIn.
How to set up the integration
Meta says it only takes about 5–10 minutes to complete the process from its Events Manager. Advertisers can see how their data interacts with Meta’s ad system and track its impact.
This means that rather than relying on Meta’s tracking, advertisers can combine insights from Google Analytics to get a more view of campaign performance.
The company claims that advertisers who set up a Google Analytics connection will be the first to gain access to new system updates.